The Call to Action (CTA) is one of the most important parts of any website. The CTA is the action that you want the website visitors to take, whether that action is to make a purchase or submit an email address, and there are several things you can do to improve your CTA.

First and foremost, offer something of value with your CTA. A visitor must receive something they deem valuable, in exchange for their action. In addition, the visitor must trust you before he/she will take that action, so make sure any pertinent information related to the CTA is easy to find on your website. Also, don’t have multiple Calls to Action on your web page. Multiple Calls to Action will overwhelm your visitor, making him/her likely to just give up instead of making a decision.

Choose the location for your CTA carefully, along with choosing the color and font of it. Customers react very differently to colors, fonts, and locations on the page. Generally, the best location for the CTA is near the top of the page, centered. Use a simple text that is easy to read, and choose a color for the CTA button that contrasts with the rest of the page. It’s important for your CTA to stand out from the rest of the website.

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